Every call answered.
Every job booked.
Your crew is on the job — so the phone rings out after 5pm, during jobs, at peak. Calla answers every call you miss and books it straight into your schedule.
Not a video, not a mockup. Pick a scenario, allow your mic, and have an actual conversation.
Click, allow your mic, and talk like a homeowner.
The live agent on an after-hours emergency — answering, disclosing, triaging, and booking. It loops; the flow is the real product (demo shop "Coastline HVAC").
Books directly into the tools you already run
Industry figures — ServiceTitan, ACCA, and Calla's own call analysis. We measure the real number on your line during the demo.
Not slideware — the actual product
Every screen below is the real Calla dashboard. Every number is a real query against real calls.
Every call, fully handled — not just answered
Calla qualifies the caller, triages true emergencies, quotes only from your approved pricing, and books the job — then leaves a clean summary and call notes for your tech.
- Plain-English AI summary of every call
- Full transcript + recording, searchable
- A quality score on every call
- The recovered value, attached to the job

The one number that renews you: revenue recovered
Recovery rate, jobs booked, after-hours capture, response latency — laid out on the screen owners actually open. None of it is a vanity estimate; it's a query against your calls.
- Revenue recovered, updated live
- Booking and recovery rates over time
- After-hours and peak-time capture
- Response-time SLOs, call by call

Booked straight into your schedule
Calla checks real availability and writes the customer and the job into your CRM during the call — with anti-double-booking built in, so two trucks never get the same slot.
- Real-time availability, not guesses
- Customer + job created with full notes
- Confirmation texted to the caller
- Anti-double-booking, every time

Not an answering service. A front-desk agent that finishes the job.
Calla doesn't just take a message — she completes the whole booking workflow, then shows you the result.
Answers instantly
Picks up in under a second with your greeting — after hours, during jobs, at peak.
Qualifies & triages
Gets name, address, and ZIP, checks your service area, and spots a true emergency.
Books the job
Checks live availability and writes the customer + job into your CRM — during the call.
Confirms & logs revenue
Texts a confirmation and tallies the revenue recovered. That's the number that renews.
One agent, wired into your whole front desk
Your line
Forwarded after hours, on overflow, or every call.
Calla voice
Real-time speech, sub-700ms, natural turn-taking.
Calla brain
Agent + guardrails + your pricing and knowledge.
Your systems
CRM booking, SMS confirmation, live dashboard.
Swap the phone provider or your CRM and the agent brain stays the same — whether the call comes from a phone or your website.
Built for the trade, not a generic chatbot
Vertical depth, real integrations, and hard guardrails — the things that make owners trust it on the phone.
24/7 call answering
Natural voice, sub-700ms responses, handles interruptions. After-hours, during jobs, at peak — never a dead line.
Emergency triage & dispatch
Tells "no heat, baby at home" from "quote next week." True emergencies page your on-call tech with a real ETA.
Books into your CRM
Real availability and job creation in ServiceTitan, Housecall Pro, and Jobber — with full call notes attached.
Missed-call text-back
If a call still drops, Calla instantly texts the caller and books over SMS — catching the lead that would've called a competitor.
Revenue-recovered dashboard
Live calls, transcripts, recordings, bookings — and one number above them all: the dollars Calla put back in your pocket.
Human-in-the-loop guardrails
Never invents a price or a time. Quotes only from your approved ranges and hands off to a human when it should.
Find out what the phone is costing you
Every unanswered call is a job walking to a competitor. Move the sliders to your numbers.
Estimate assumes ~45% of missed callers would have booked. Your real recovery depends on your close rate — we'll measure it on your own line during the demo.
You're already on a job. Calla catches the call you can't.
Hands full, on a roof, mid-install — the phone still rings. Calla answers every call your crew can't get to and books the work, so it doesn't walk to whoever picks up first.
"I built Calla because every contractor I talked to was losing real money to a phone that rings out after 5pm — and they were tired of answering services that just take a message. We're hand-onboarding our first contractors now, on a simple promise: Calla recovers more than it costs, or you don't pay. If that's your shop, I'd like to hear from you."
Be one of our first contractors
We're working directly with a small first cohort to tune Calla to each trade. You get founder-level attention, early pricing, and the 30-day guarantee — in return for honest feedback.
Priced so you only win when Calla wins
Setup plus a monthly retainer, with an optional per-booked-appointment fee that ties our price to your results.
- After-hours & overflow answering
- One number, core booking + SMS
- One CRM integration
- 24/7 answering, multi-number
- Emergency dispatch & paging
- Outbound reactivation + analytics
- Multi-site routing & SLAs
- SOC 2, dedicated support
- Custom integrations
Add performance pricing — just $10–$15 per booked appointment — to tie our fee directly to the jobs we put on your schedule.
Straight answers
Calla sounds like a calm, competent receptionist — natural voice, under 700ms responses, and it handles interruptions. It discloses that it's an AI assistant when asked or where the law requires it. The goal isn't to trick anyone; it's to answer the phone and book the job.
Calla never invents a price or a time. It quotes only from the ranges you approve, never promises an arrival it can't confirm against your schedule, and hands off to a human when value or complexity crosses a threshold. Every call is scored and reviewed so it measurably improves on your line.
ServiceTitan, Housecall Pro, and Jobber today, with more on the way. Calla checks real availability and writes the customer and job directly into your system with full call notes.
Yes. Recording consent is handled for two-party-consent states, AI disclosure is configurable for the states that require it, and any outbound texting respects consent, time windows, and do-not-call lists.
Then it's free. We back the first 30 days with a simple promise: Calla recovers more than it costs, or you don't pay for that period. We'd rather prove the number than argue about it.
Under 48 hours. We connect your CRM, draft your knowledge base from your services and pricing, you review it in plain English, pick a voice, forward your number, and run a test call. Then you're answering every call.
Built to be trusted — on the phone and with your data
You run a trust business. So do we. Calla is honest by design and isolates every customer's data.
Tenant isolation
Every business's calls and customers are isolated at the database level — enforced, not just filtered.
Encrypted end to end
Calls, recordings, and data are encrypted in transit and at rest on enterprise cloud infrastructure.
Honest AI disclosure
Calla discloses that it's an AI assistant when asked or where the law requires — never deceptive.
Recording consent
Two-party-consent states are handled with a spoken disclosure at the start of the call.
TCPA-respecting outbound
Any texts or callbacks respect consent, time windows, and do-not-call lists.
Guardrailed by design
Never invents a price or a time, and escalates to a human when it should. Fail-closed, always.
More for your IT or compliance team on our security page.
Stop letting the phone ring out.
Book a 20-minute demo. We'll call your own business number after hours, let you hear it ring out — then have Calla answer and book a job.