Priced so you only win when Calla wins
Setup plus a monthly retainer, with an optional per-booked-appointment fee that ties our price directly to the jobs we put on your schedule.
- After-hours & overflow answering
- One number, core booking + SMS
- One CRM integration
- Owner dashboard
- 24/7 answering, multi-number
- Emergency dispatch & paging
- Outbound reactivation campaigns
- Full analytics + missed-call text-back
- Multi-site routing & SLAs
- SOC 2, dedicated support
- Custom integrations
- Roll-up reporting
Add performance pricing — just $10–$15 per booked appointment — to tie our fee directly to results. Annual prepay gets you two months free.
What's in each plan
| Feature | Starter | Pro | Multi-location |
|---|---|---|---|
| 24/7 call answering | After-hours | ||
| Books into your CRM | |||
| Missed-call text-back | |||
| Emergency dispatch & paging | — | ||
| Outbound reactivation | — | ||
| Multi-site routing | — | — | |
| SOC 2 & dedicated support | — | — | |
| Performance pricing add-on |
The fine print, in plain English
We start month-to-month so you can feel the value first. Annual prepay is optional and earns two months free — most owners switch to it once they trust the number.
Connecting your CRM, drafting your knowledge base from your services and pricing, configuring your voice and escalation rules, porting or forwarding your number, and a live test call — all inside 48 hours.
Optional. On top of your retainer, you pay $10–$15 for each appointment Calla actually books. It aligns our incentive with yours: we only earn more when we put real jobs on your schedule.
Then it's free. The first 30 days come with a simple promise: Calla recovers more than it costs, or you don't pay for that period.
Not sure which plan?
Book a demo. We'll quantify your missed-call leak on your own line and recommend the plan that pays for itself fastest.